Campaign Design & Art Direction
I was contracted by London agency Laundry Service to create concepts for a new summer campaign. It was important to first understand the Amazon Music brand including who who their customer is - and grasp their very precise visual language.
The challenge here was staying within the confines of the Amazon music brand - while exploring the distinctly edgy and unique artist Anna Lunoe. The result is three campaign directions which each have a distinctly different look and feel. The client was happy with the final delivery, which successfully promoted Anna Lunoe's style and flavour while still staying on brand.