Brand Identity Design, Art Direction
I was inspired by the energy experienced during a barre class - bodies sweating, bodies of all shapes and sizes, and bouncy music playing! There is a contrast of the softness and hardness, lows and highs. I tried to bring these contrasting themes through in the branding - starting with a colour palette of fresh mint green and warm skin tones. Incorporating graphic illustrations was an essential part of the branding - which the eye identities instantly as barre or ballet movements.