![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/3e682949-ec86-48b0-aa1b-9f6641981bcf_rw_3840.jpg?h=d5b7aa0ba62e23f89dd99fc2ffb23771)
E.M.B.O.D.Y BARRE
Brand Identity Design, Art Direction
I was inspired by the energy experienced during a barre class - bodies sweating, bodies of all shapes and sizes, and bouncy music playing! There is a contrast of the softness and hardness, lows and highs. I tried to bring these contrasting themes through in the branding - starting with a colour palette of fresh mint green and warm skin tones. Incorporating graphic illustrations was an essential part of the branding - which the eye identities instantly as barre or ballet movements.
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/dc48670b-7f1c-4f11-b595-51ecd56b5037_rw_1920.jpg?h=142fa960d33f7168a330cfddd9eb08e4)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/2afcd0c6-e680-4fb7-ad80-b77d5443e668_rw_1920.jpg?h=c94bd4f2005c4f043f1c3d5969667bff)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/24efa390-4d8b-49a5-a4d7-609a0ce8ee90_rw_1920.jpg?h=72fc383c2e46dc2d4c73db9aa322ca3e)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/bed5d4ed-d722-4df5-bd1e-8ec6db2eb259_rw_1920.jpg?h=ab983aa89013fbde0de764562da19040)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/c1b634c6-30c4-48fc-866f-121daa4287a6_rw_1920.jpg?h=2250b30b7fe2302909f65aef21422010)