Brand Identity Design, Campaign Design, Art Direction
I was approached by Houston based food specialists Hail Kitchen to create a fresh and lively brand identity. It was crucial that the branding reflects the essence of their traditional and progressive cuisine. HAIL believes in the finest quality ingredients, and always presenting the highest standard of product to its customer. The logo, was finished with a framing box that when used, gives the impression of having a quality "seal of approval" that can be used in the packaging of its products. It was great to explore some "tongue in cheek" playful campaign messaging. An experimental colour palette has been used to gain eye ball attention, when advertised online or in print.