![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/3fe28442-c2de-49a1-a561-ac804f45a996_rw_3840.jpg?h=13b166a3fedabcd99ff8bd80af509c05)
LGBTQ-Mindfulness
Brand Identity Design, Art Direction
I recently had the opportunity to collaborate with this San Francisco based collective. Their purpose is to create a space for the LGBTQ+ Community to explore mindfulness in a safe space. This was a daunting but exciting project, I needed to honour the positive work this group was doing while keeping an uplifting feeling that is both welcoming and unintimidating. We landed on a solution that includes vibrant colour, without being cliche - and a logo that is bold with plenty of movement.
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/fa389fef-0b12-4e12-9f5a-73f2a0760974_rw_3840.png?h=d8337ccfad8c4b43f2e8e649b39afe7a)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/829aa5b8-059c-4a36-8424-d803b2f3a490_rw_3840.png?h=b0aa32bad11fd29be04c48148ada7874)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/6f7f7925-6b6a-473d-9993-33fab4afc541_rw_3840.png?h=e3f98e85f96566597026182ba901a475)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/2a94d1c8-1860-4fc2-b422-c5e444dda1ae_rw_3840.png?h=ff5225164d7ac1bbda57856fc77d9dc7)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/a38cf9f9-00f1-4064-8e30-6b0e763ccbd5_rw_3840.png?h=942d98b961ba8b65bb474079f8481b72)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/0aef936a-5860-4c08-b42b-b16fcdbc3189_rw_3840.jpg?h=9507b02de00e03763bd98402ba74fcab)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/fa2c39fd-c2d5-40f4-9098-f0644ca4acb4_rw_1920.jpg?h=28e72bad0763c7ed69c2c3db9a4d779c)