Brand Identity Design, Art Direction
I recently had the opportunity to collaborate with this San Francisco based collective. Their purpose is to create a space for the LGBTQ+ Community to explore mindfulness in a safe space. This was a daunting but exciting project, I needed to honour the positive work this group was doing while keeping an uplifting feeling that is both welcoming and unintimidating. We landed on a solution that includes vibrant colour, without being cliche - and a logo that is bold with plenty of movement.