![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/0e189afe-7222-4f13-8aad-f1e3b8378432_rw_1200.gif?h=be7fb667b59f266717c7ea687d7fe09f)
POQ E-Commerce App
Brand Identity Design & Art Direction
POQ approached me for a refresh of their previously tired and dated website - which looked like it was something straight out of the late nineties. The branding no longer represented this modern, and innovative tech company. I proposed to modernise, and refine their logo and branding - opting for a minimal and bold approach. With a symmetrical logo such a "poq" there were visual opportunities to play around with how the letters looked in lower case. The symmetry was then further embraced in the logo animation - where all letters seem to grow out of the "o". This was a fantastic opportunity for a moving image asset for the website. Overall the website feels fresh and in keeping with POQ's innovative approach to business.
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/1d8ba406-6932-4a41-8e4c-86ecf3c88b7e_rw_3840.jpg?h=b06ccd8dac005fec2147cd5098036c48)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/cd0d610c-1fb4-4c6f-8f08-26b905ff19c9_rw_3840.jpg?h=7bd96c2b204291145d64d0e5bf2d3a04)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/3ce5944b-2bf2-4bb5-aa75-117ce4d8e8dd_rw_3840.jpg?h=34dbdbd6f426173f0758b77841cbf79c)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/36b691db-aefd-4dd3-bf33-84782e1e8f9f_rw_3840.jpg?h=6c7e45d2772b2c7e19f36b4e85deda8c)
![](https://cdn.myportfolio.com/23ec4d3a-2b62-4c5f-95b0-64ebc4e27992/ca59c001-b7db-424e-932c-0b7bb36a1c40_rw_3840.gif?h=f4e31c835a4848da199d84329264d2f5)